I love coffee. I enjoy a good cup o’joe, but I really enjoy a latte. I know … I know … if you’ve ever been in the military or law enforcement you’re going to tell me that a latte isn’t real coffee. (go ahead comment below :).
But, in the meantime, there is something about the trip to enjoy a latte … or the travesty of the struggle to make one at home … It’s arduous. It’s annoying. But, hey, a great latte (or cappuccino) is worth the effort IMHO.
Today’s coffee shops are less about percolating black coffee and shipping out too fast in styrofoam cups like all the fast food joints and diners have done for years.
It is about
- Ambiance (atmosphere)
- Experience
- Community
- Destination
Today’s coffee shops, as evidenced by Starbucks ever evolving marketing, as well as the marketing of other coffee joints (from mom & pop to massive chain) … it is about creating the destination where people come together to enjoy a cup of coffee (or tea), and to do it together.
Work on a project. Share an experience. Tout a new book or music album. Brainstorm about the future.
How are you bringing the new reality of marketing & community together in the marketing for your business?
Does your approach filter prospects properly for a fine experience, or are you taking the uninteresting approach of mass volume, low quality marketing and hoping that will work for you?
Some sales people (and small businesses) are addicted to HOPEIUM. Hopeium in marketing & sales is when you shotgun a message indiscriminately and hope that the right people pick it up, understand it, and call you.
Sales professionals and small business owners that understand that selling is an organic process, and they have become professionals at properly filtering their prospects for excellence.
They understand that not every prospect should be sold.
They are not afraid to pour hot water over the “grounds” (prospects) so that they can enjoy a great cup of “coffee” (closed prospect).
Whether it is tea, or coffee, the process of drawing out what is necessary from the prospect to ensure that both the prospect and the sales person have an excellent experience comprises the essence, the aroma and the flavor, of the Organic Selling Method*.
Why Organic? Because organic means, in its raw, unadulterated and commonly understood manner that “it” is “all natural.”
In this case, organic selling is not forced. The sales person is not trying to figure out how to persuade someone to do something they do not want to do, nor sees the need to do.
The sales person is not attempting to “separate a fool from his money.”
Why Selling? Because nothing happens until a sales is made. “Sales” is the engine of the economy.
When a buyer makes a decision, in a free market economy, they are making an economic decision to move an enterprise forward, one transaction at time. Ages ago when money was invented, people exchanged a common symbol of value for some product.
As the global economy has progressed, the things we buy are not just goods. They also include services and information.
But, as every excellent sales person already knows, selling is not about what the client purchases – it’s all about what the purchase brings that client.
Why Method? Because the failure to have a methodical approach means that there will be inconsistencies in results.
Inconsistencies in selling, means not only wild swings in productivity, but it also means that the sales person has not connected with what their product, service or information provides their buying clientele.
The difference between a Master of the Craft of sales, and a Minion of the Craft of sales is the understanding that connection between product and prospect, that connection between service and shopper, and that connection between information and the ignorant.
In order to understand the Organic Selling Method (OSM)*, it is important to understand what makes a product organic today.
Organic foods are first and foremost based on the land. The land has to be all natural and not have pesticides and herbicides applied to affect the growing process.
And then, when the product (plant, fruit or vegetable), or the animal product (eggs or meat and) and so on, are processed for market – no preservatives are used in the packaging to unnaturally extend the shelf life of the product.
What does your sales (process) & marketing (messaging) look like?
Do you understand how to naturally approach your prospects and compel them to purchase by offering a properly contextualized product or service?
Want to know more? Call, email or text me anytime. For advice on how to contact me, read my profile. Send me an invitation to connect.
Let’s talk about how we can put your marketing on an all-natural steroid and drive more people and more profits than you ever have before.
[*The Organic Selling Method (a.k.a. OSM) is a method of selling currently being developed by Benjamin Goss, MBA, and is going to be released in a book titled Selling Is Organic: Why (Traditional) Sales Is Killing Your Growth!]
#noexcuses #nofilter #sellingisorganic #organicselling #organicsellingmethod #Ibuildsalesteams #needmorereps #needmorerepsnow #coffeefilterprospects #marketingambiance #marketingatmosphere #alwaysbeclosing #allnaturalsales #allnaturalselling #sellmore #fasteatslow #nomoreselling #pushmarketing #pullmarketing #pushpullmarketing #morepeoplemoreprofits #45daycampaigns