Privacy Policy

Who we are

The Creek & Paddle System™ website (creeknpaddle.com) and the Creek & Paddle mobile app are run by My Castle Tek LLC, together with Organic Selling LLC ("we," "us," or "our"). This policy covers both.

What we collect

What you type in. When you take an assessment on the website you may give us your name, your email address, your mobile phone number (optional) and, on some forms, your company name. We also receive your answers and the results they produce.

Unfinished assessments. If you start an assessment on the website and leave before finishing, the answers you gave so far, along with any name, email and mobile phone number you entered, may be sent to us so we can follow up.

Purchases and bookings. When you buy a report or book a session, the payment is handled by Stripe and the booking by Calendly. We receive your name, email, what you bought and when. We never see or store your full card number.

Usage data. The website uses Google Analytics, which sets cookies and records pages visited, approximate location (from your IP address), device and browser type, and how you arrived. We use it to see which pages and assessments help people.

How we use it

To score your assessment and show you your results. To email you your results or the report you bought. To generate paid reports: your assessment results are sent to an AI service, which writes the report for you. To prepare and run any session you book. To answer you when you write to us. To understand, in aggregate, how the site is used so we can improve it. To keep a record of your results so we can coach you, prepare any session you book, and, where you have agreed, follow up with coaching offers and next steps. Every follow-up email lets you unsubscribe, and you can ask us to stop at any time.

Your mobile phone number. Giving it is optional. We use it to confirm who you are when you contact us or book a session, and to match your results to you. We call or text you about your results and coaching only if you tick the box allowing it. Message and data rates may apply; message frequency varies. Reply STOP to any text to opt out, or HELP for help, or write to us at info@creeknpaddle.com. Your number and your consent to receive texts are never sold or shared with anyone for their own marketing.

We do not sell your personal information, and we do not share it with anyone for their own advertising.

Who helps us

We use a small number of service providers who process data on our behalf and only to deliver our service: Netlify (website hosting and form handling), EmailJS (sending results and report emails), Anthropic (the AI service that writes paid reports), Stripe (payments), Calendly (session booking), Google Analytics (site usage) and ImprovMX (forwarding mail sent to our support address) and Google Sheets (our private archive of assessment results). Each has its own privacy policy. We may also disclose information if the law requires it.

The mobile app

The app keeps your answers and results on your phone and does not require an account. If you choose “Email me my results,” the app sends your name, email address, mobile phone number (if you give it), your answers and that assessment’s results to us. We email you your copy and keep a copy, and your later results in the app are sent the same way until you tap “Stop emailing my results.” If you tick the box allowing us to contact you, we may also write to you about coaching and next steps.

The app reads your phone’s time zone setting to switch between light and dark at local sunrise and sunset. It does not use GPS or ask for location permission, and the time zone never leaves your phone.

The app downloads share-card images from creeknpaddle.com. When you share, your phone’s own share sheet sends what you choose to the app you choose; we do not see it. If you tap a link to buy a report or book a session, you leave the app for the website, and the rest of this policy applies there.

Deleting the app deletes everything it stored.

Keeping and deleting

We keep an archive of the assessment results sent to us, from the website and the app, together with your name and email, so we can coach you and follow up. We keep these, along with purchase records and emails, for as long as we need them to serve you and to meet tax and accounting rules. To see, correct or delete what we hold about you, or to stop follow-up emails, write to support@mycastletek.com. We will answer within 30 days. Purchase records we are required by law to keep are kept for that period.

Children

Our assessments are meant for adults. We do not knowingly collect information from children under 13. If you believe a child has given us information, write to us and we will delete it.

Changes and contact

If we change this policy we will update the date at the top of this page. Questions: support@mycastletek.com.